Monthly Archives: September 2017

Is the 1967 Mercury Cougar a Good Vintage Vehicle?

1967-chevy-camaroWhen choosing the car of the year, Motor Trend, the leading automobile magazine for decades, requires for the machine to “have that multiplex combination of engineering, styling and market timing that when perfectly enjoined together create progress sufficient to set an industry trend.” One of the few vehicles that earned such accolade was the 1967 Mercury Cougar. But how good was it really to deserve such praise?

It is important to take note that the ‘60s was the golden age of muscle cars. Manufacturers have taken their A game when it comes to designing and releasing models during the decade so it’s safe to say that competition was pretty tough.

At the time, Ford’s Mustang was already a massive commercial success. Mercury wanted to ride the wave by creating a muscle car that would tailor and cater to the side of luxury and class but still with the macho appeal of a sports car. With that, it created its very own plush pony car.

In terms of visual appeal, the 1967 Mercury Cougar is a total scene stealer. Its signature “electric shaver”, to the divided grille treatment that concealed both its headlights and T-Bird sequential taillights, not only set it apart from other cars but also proved to be its most striking element. It made it distinct.  Its wheelbase even clocked at 111 inches making it 3 inches longer than the Mustang.

The interiors were just as grand as its exteriors. It came with a simulated wood-grained dashboard, a T-type center automatic transmission shifter, an overhead console, black-faced competition instruments and toggle switches, a two pod dash layout and console along the steering wheel as well as vinyl or leather upholstery.

For a smoother and softer ride, manufacturers gave it softer suspension bushings. The upper control A-arm at the front was mounted over with coil springs while the rear was given leaf springs.

The 1967 Mercury Cougar was released in two models: the base and the XR-7 with the latter being the more prominent and sought after among collectors due to its two-door notchback hardtop and a performance package called the “GT”.

Where power is concerned,  the vehicle does not disappoint. It came with either the 200 horsepower 289 cu in two-barrel V8 engine or the 335 horsepower 390 cu in four-barrel V8 engine.


So is the 1967 Mercury Cougar a good vintage vehicle? It’s not because its’ more than that. It’s great.
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